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[length:06:42.77]
[re:www.megalobiz.com/lrc/maker]
[ve:v1.2.3]
[00:00.38]A court in the United States is hearing evidence in a case against search engine provider Google.
[00:09.42]The government accuses the company of using illegal methods to crush business competitors.
[00:18.71]The U.S. Department of Justice is leading the case against Google in a court in Washington, D.C.
[00:28.54]The trial could change the way Google is permitted to do business in the future.
[00:35.98]The case is one of the biggest antitrust trials in American history.
[00:42.62]Antitrust is a term relating to laws designed to prevent illegal competition.
[00:50.86]If the trial judge rules in favor of the government, the resulting punishment could lead to new online search possibilities for individual users and businesses.
[01:06.53]Google's search engine earned a huge market share by helping people quickly connect to the wealth of information available on the internet.
[01:19.81]Google co-founders Larry Page and Sergey Brin developed the search technology in the late 1990s.
[01:30.43]The Justice Department argues that Google has an unfair advantage in the market because its search engine is the default choice on the world’s most popular smartphones and web browsers.
[01:48.49]Witnesses from device makers, service providers and Google recently testified about one way the company’s search engine is able to remain the default choice.
[02:03.90]They said the company pays an estimated $10 billion yearly to phone makers and other businesses in exchange for the default position.
[02:17.71]In opening arguments, Justice Department lawyer Kenneth Dintzer said, "This case is about the future of the internet and whether Google will ever face meaningful competition in search."
[02:35.24]Google has denied accusations that it uses unlawful methods to keep its huge market share.
[02:44.81]It says its search engine is wildly popular across the world because it offers users a high level of quality.
[02:56.49]Google lawyers have also argued that any users not happy with its search services can easily change to competitors.
[03:08.18]But industry experts point out that many users choose to keep Google as the default so they do not have to take additional steps to change it.
[03:21.46]Research has shown that because of this ease, very few people change the default setting of Google.
[03:30.23]The chief executives from two privacy-centered search engines, DuckDuckGo and Neeva, have argued that the default system favors Google and hurts their businesses.
[03:45.90]Neeva closed its operations earlier this year.
[03:50.95]Microsoft CEO Satya Nadella also testified that Google has established a strong hold over users over the years.
[04:03.42]“You get up in the morning, you brush your teeth and you search on Google,” Nadella said.
[04:10.60]He added that the only way to break this dependence is to remove Google as the default choice.
[04:19.90]To solve this problem, industry experts say the judge may order a requirement for smartphones and web browsers to present a series of search engines to users during the setup process.
[04:38.76]This is already being done in Europe.
[04:43.01]But research shows that so far, most European users are still choosing to go with Google.
[04:51.78]Florian Schaub is a professor of information at the University of Michigan who has studied people’s online behavior.
[05:02.93]He says the fairest result in the trial would be a total ban on default agreements between technology companies.
[05:13.82]Schaub spoke to the Associated Press.
[05:17.80]He said the current search environment is being shaped “by the big companies that control the space.”
[05:26.83]He added, “What the government can do is inject some neutralism into this and give consumers some actual choices.”
[05:37.98]Earlier this month, a Justice Department lawyer accused Google in court of using unfair methods to push up internet advertising prices.
[05:50.73]The government argues that “Google now controls the digital tool that nearly every major website publisher uses to sell ads on their websites.”
[06:04.02]The Justice Department accuses Google of using unfair methods to control online auctions that connect buyers and sellers of online advertising.
[06:18.09]By making small changes to the auction system, Google can drive ad prices up to make more money, government lawyers say.
[06:30.58]Advertisers and website publishers have long criticized Google's ad business as being too complex and secretive.
[re:www.megalobiz.com/lrc/maker]
[ve:v1.2.3]
[00:00.38]A court in the United States is hearing evidence in a case against search engine provider Google.
[00:09.42]The government accuses the company of using illegal methods to crush business competitors.
[00:18.71]The U.S. Department of Justice is leading the case against Google in a court in Washington, D.C.
[00:28.54]The trial could change the way Google is permitted to do business in the future.
[00:35.98]The case is one of the biggest antitrust trials in American history.
[00:42.62]Antitrust is a term relating to laws designed to prevent illegal competition.
[00:50.86]If the trial judge rules in favor of the government, the resulting punishment could lead to new online search possibilities for individual users and businesses.
[01:06.53]Google's search engine earned a huge market share by helping people quickly connect to the wealth of information available on the internet.
[01:19.81]Google co-founders Larry Page and Sergey Brin developed the search technology in the late 1990s.
[01:30.43]The Justice Department argues that Google has an unfair advantage in the market because its search engine is the default choice on the world’s most popular smartphones and web browsers.
[01:48.49]Witnesses from device makers, service providers and Google recently testified about one way the company’s search engine is able to remain the default choice.
[02:03.90]They said the company pays an estimated $10 billion yearly to phone makers and other businesses in exchange for the default position.
[02:17.71]In opening arguments, Justice Department lawyer Kenneth Dintzer said, "This case is about the future of the internet and whether Google will ever face meaningful competition in search."
[02:35.24]Google has denied accusations that it uses unlawful methods to keep its huge market share.
[02:44.81]It says its search engine is wildly popular across the world because it offers users a high level of quality.
[02:56.49]Google lawyers have also argued that any users not happy with its search services can easily change to competitors.
[03:08.18]But industry experts point out that many users choose to keep Google as the default so they do not have to take additional steps to change it.
[03:21.46]Research has shown that because of this ease, very few people change the default setting of Google.
[03:30.23]The chief executives from two privacy-centered search engines, DuckDuckGo and Neeva, have argued that the default system favors Google and hurts their businesses.
[03:45.90]Neeva closed its operations earlier this year.
[03:50.95]Microsoft CEO Satya Nadella also testified that Google has established a strong hold over users over the years.
[04:03.42]“You get up in the morning, you brush your teeth and you search on Google,” Nadella said.
[04:10.60]He added that the only way to break this dependence is to remove Google as the default choice.
[04:19.90]To solve this problem, industry experts say the judge may order a requirement for smartphones and web browsers to present a series of search engines to users during the setup process.
[04:38.76]This is already being done in Europe.
[04:43.01]But research shows that so far, most European users are still choosing to go with Google.
[04:51.78]Florian Schaub is a professor of information at the University of Michigan who has studied people’s online behavior.
[05:02.93]He says the fairest result in the trial would be a total ban on default agreements between technology companies.
[05:13.82]Schaub spoke to the Associated Press.
[05:17.80]He said the current search environment is being shaped “by the big companies that control the space.”
[05:26.83]He added, “What the government can do is inject some neutralism into this and give consumers some actual choices.”
[05:37.98]Earlier this month, a Justice Department lawyer accused Google in court of using unfair methods to push up internet advertising prices.
[05:50.73]The government argues that “Google now controls the digital tool that nearly every major website publisher uses to sell ads on their websites.”
[06:04.02]The Justice Department accuses Google of using unfair methods to control online auctions that connect buyers and sellers of online advertising.
[06:18.09]By making small changes to the auction system, Google can drive ad prices up to make more money, government lawyers say.
[06:30.58]Advertisers and website publishers have long criticized Google's ad business as being too complex and secretive.
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